Estrutura e Organização da Indústria Calçadista de Franca - SP: Da Ascensão da Década de 1940 ao Declínio no Século XXI

Abstract

This research proposes a study on the development process of the footwear industry in the municipality of Franca-SP during the period from 2010 to 2021. The general objective is to analyze the structure and organization of the footwear sector in Franca, considering industrial development at the beginning of the 21st century. The municipality of Franca-SP has stood out since the mid-20th century in the production of footwear in the state of São Paulo. In the 2000s, the Franca Footwear Hub accounted for 6% of national production and 3% of the exports of men's leather shoes, being the second most important footwear production hub in the country. Since 2010, the Franca footwear sector has entered a new trend, differentiating its production through investments in innovation and own design, increasing the added value of the final product, in addition to investing in marketing strategies to reach new consumer markets. Methodologically, this investigation involves a bibliographic survey and data analysis from reports – CAGED, COMEX STAT, and SINDIFRANCA. Thus, it seeks to understand, through specific objectives, the participation of Franca's footwear industry at the beginning of the 21st century and the occurrence of the deindustrialization process in this industry.